Jurassic World Alive - Lifestyle Campaign

Jurassic World Alive is an augmented reality mobile game where players explore the real world to collect dinosaur DNA, evolve their dinosaurs, and battle other players.

To encourage safe gameplay, we developed the "Be Aware of Your Surroundings" campaign—a series of social-first lifestyle videos that combined humor with realistic scenarios to remind players to stay alert while playing. I developed the original concept, directed talent during production, and helped bring the creative vision to life on set. The campaign became one of our top-performing concepts, leading to multiple iterations built around the "Be Aware of Your Surroundings" message.

My Role: Concept Development • Creative Direction • On-Set Direction • Talent Direction • Video Editing • On-Camera Talent