Duolingo - Targeted Videos
Challenge
Duolingo challenged us to re-engage inactive users and encourage them to return to the app. I developed the creative strategy and execution, storyboarded multiple concepts, and animated a series of 15- and 30-second retargeting ads. The campaign explored playful notification concepts, meme-inspired widget creative, and feature-focused storytelling, with multiple variants designed to support upsell opportunities.
My Role: Creative Strategy • Concept Development • Storyboarding • Art Direction • Freelance Oversight
High level concept
Summary
A retargeting campaign designed to re-engage inactive Duolingo users through attention-grabbing, platform-native creative that highlighted the app’s personality, evolving features, and daily learning experience.
Hypothesis
We believed inactive users would be more likely to return if the creative felt native to their everyday experience through personalized notifications, interactive widgets, and feature-focused storytelling.
