FoodPanda - Youtube performance campaign

challenge

Foodpanda initially briefed this campaign as a motion graphics-focused YouTube project, but as the strategy evolved, the creative direction shifted toward shorter-form, performance-driven video concepts incorporating live-action footage. Throughout the project, the campaign underwent multiple creative pivots, requiring new concepts and executions to adapt to changing business objectives.

Working from the creative brief, I developed the visual concepts, storyboarded multiple approaches, and led the creative execution from concept through final delivery. I established the hooks, pacing, visual structure, and testing variants while editing and animating the final YouTube assets. I also collaborated closely with copywriters to shape messaging that worked cohesively with the creative execution.

In addition to producing the core campaign, I localized the creative for multiple markets, adapting visuals and messaging while maintaining consistency across every deliverable.

My Role: Creative Direction • Concept Development • Storyboarding • Video Editing • Motion Design • Performance Creative • Localization

New User focus

Summary

Built around clean motion design and seamless transitions, this concept reimagines food delivery creative through a more premium, design-forward visual approach that feels modern, energetic, and effortless.

Creative Development

Video

Promo Focus

Summary

Built around fluid animation, fashion-inspired overlays, and punchy typography, this concept delivers promotional messaging through a more modern and visually unexpected approach.

Creative Development

Video

Promo Focus with Device

Summary

A fast-paced promo concept combining sleek motion design, bold typography, and app-focused visuals to highlight Foodpanda’s offers in a more modern, attention-grabbing format optimized for short-form YouTube placements.

Video