UGC Direction
UGC Direction
A selection of UGC-focused campaigns blending social-first storytelling, performance creative, and platform-native execution across paid and organic content.
My role included concept development, scripting, creator direction, and building structured creator briefs designed to streamline production, improve content quality, and reduce reshoots while maintaining platform-native storytelling.
Snake Clash
Creator-led concept built around early 2000s mobile gaming nostalgia, incorporating retro props and familiar gameplay references to make Snake Clash feel both recognizable and newly updated for modern audiences.
Tailored Brands - K&G
Social-first concept inspired by classic 90s makeover montages, reimagined through a Gen Z lens to promote K&G’s prom collection using trend-aware humor and platform-native storytelling.
Candywriter - Bitlife
Creator-led concept designed to showcase BitLife’s chaotic, unpredictable gameplay through storytelling, humor, and escalating absurdity — using narrative-driven screen recordings to build intrigue and encourage viewers to imagine their own outcomes.
Underdog
Social-first concept focused on reducing intimidation for first-time fantasy sports users by combining platform-native storytelling with clear feature education and an approachable creator-led tone.
