Duolingo - Targeted Videos

Background

Duolingo provided a brief focused on re-engaging inactive users and encouraging them to return to the app. From there, I developed the creative execution, storyboarded multiple concepts, and animated a series of retargeting assets across 15s and 30s formats. The campaign explored playful notification concepts, meme-inspired widget creative, and feature-focused storytelling, with multiple variants presented as part of an upsell opportunity.

High level concept

Summary

A retargeting campaign designed to re-engage inactive Duolingo users through attention-grabbing, platform-native creative that highlighted the app’s personality, evolving features, and daily learning experience.

Hypothesis

Interactive users can be re-engaged by personalized notifications, interactive widgets, and feature-focused storytelling to increase usage and user retention.