Food Panda
FoodPanda - Youtube videos
Background
Foodpanda initially briefed the campaign as a motion graphics-focused YouTube project, but as the strategy evolved, the creative shifted toward shorter-form, performance-driven video concepts incorporating live action footage. Working through multiple creative iterations and evolving campaign needs, the final deliverables focused on three distinct approaches: new user acquisition, promo-focused messaging with device integration, and streamlined offer-driven creative. My role included concept development, editing, motion design, and adapting supplied footage into cohesive YouTube-first assets.
New User focus
Summary
Built around clean motion design and seamless transitions, this concept reimagines food delivery creative through a more premium, design-forward visual approach that feels modern, energetic, and effortless.
Creative Development
Video
Promo Focus
Summary
Built around fluid animation, fashion-inspired overlays, and punchy typography, this concept delivers promotional messaging through a more modern and visually unexpected approach.
Creative Development
Video
Promo Focus with Device
Summary
A fast-paced promo concept combining sleek motion design, bold typography, and app-focused visuals to highlight Foodpanda’s offers in a more modern, attention-grabbing format optimized for short-form YouTube placements.
